• Experienced people manager, cross-discipline, cross-location.
  • Development of research strategy, vision and goals across multiple Google products, for example, Search Ads, that generates $30+ Billion annual revenue, raised revenue and improved user experience.
  • UX Leadership: Expert in eCommerce and checkout best practices addressing the needs of Consumers and Businesses.
  • Developed Mobile Design principles used to audit and improve 1000’s of sites and apps, globally.
  • Experience includes multi-year focus on: Search Ads, Display Ads, Progressive Web Apps, Privacy, Payments, Productivity tools.

Management at Google: 2006 – present

  • Grown and managed UX Research teams at Google, working closely with cross-functional peers to ensure the integration of UX Research in product development.
  • 12 years of management experience: Google Pay (2017-present), Search Ads (2011-2017), Search Ads (2011-2017) Apps + Social – centralized (Gmail, Docs etc) (2008 – 2011), Ads – centralized (2007-2008).
  • Collaborated with UX Design, PM, and Eng., to determine priorities, and align resources. Currently for Google Pay (2017 – present), focusing on new payment innovations, and hiring in relevant markets, e.g. India and the US, and conducting research in advanced digital markets, e.g. in China.
  • Improved the Google UX community and quality of career development, through re-designing hiring processes, founding presentation series, running design sprint programs, and annual summits, re-writing the job ladder, serving on promotion committees, and mentoring.

Industry impacting research

  • For Google Pay web & apps: Designed research on checkout flows for Google products such as YouTube and the Play Store, and global external merchants (development in progress). Additional research on developer experience has driven improvements to developer documentation on Google Pay.
  • Developed 3 sets of UX Design principles, published externally: Mobile Web, Native Apps, Retail. Globally adopted: the Sales team, Marketing and Developer Relations, have used these for thousands of UX audits.
  • Uncovered consumer perceptions of the mobile web, and native apps, and the factors that determine whether people turn to apps or the web. Used by Google Developer Relations, Sales & Marketing to develop narrative, and prioritize feature development.
  • Compared tablet use to mobile web and to desktop use in research that uncovered the unique contexts for tablet use: Understanding tablet use: a multi-method exploration. Received Best Paper award at UX Australia; paper cited over 120 times.

External Outreach and Advocacy

  • Presented widely on topics such as mobile design best practices, UX research approaches, Progressive Web Apps, and Google Pay experience. For example, I’ve driven narrative for the prominence of UX in Progressive Web App (PWA) development, and given many presentations to designer and developer audiences.
  • Invited speaker at multiple conferences, including, Google I/O, Awwwards 2018, UXLive 2018, Conversions 2018, and I’ve presented in the US, UK and countries including China, South Korea, Slovakia and Poland. Estimated live in-person audience: 4K (in the last year), and ~75K (since 2014) online via YouTube. All recorded presentations can be found on LinkedIn. Presentations, articles, interviews etc. available in this doc.

Prior experience

  • UX Researcher for Sun Microsystems, Menlo Park, CA.
  • Zadu: Start-up. UX Architect, San Mateo, CA.
  • Lecturer in Psychology & Educational Technology, The Open University, UK.


  • PhD: University of Southampton, UK: Educational Technology.
  • BA: University of Wales, UK: Psychology.

View resume as pdf.